Brisbane website, Marketing, Strategy, Website

Consumer decision making process

It takes a long time for a prospect to actually make the decision to buy a product or service. There are several processes they go through, and at each step there is a funnelling, or more correctly a loss, of prospects. This is called the consumer decision making process. If you understand your customer you… Continue reading Consumer decision making process

Brisbane website, Business solutions, Strategy

Turing your hobby into a business

It’s an attractive idea isn’t it?, take something you really enjoy doing and turn it into your career. The trouble is a dream turned into reality can sometime become a nightmare. Somewhere in the process it could also takes away the very thing you love,  by taking al the fun out of it…but this need… Continue reading Turing your hobby into a business

Business solutions, Marketing, Strategy

3 things you need to succeed in business

There are only 3 things you need to succeed in business. 1. A product or service 2. A market ie customers 3. A way to reach customers  First up you need a product and that someone wants (and is willing to pay for). Steve Blank calls this the product-market fit and its pretty much Startup… Continue reading 3 things you need to succeed in business

Brisbane website, Business solutions, Strategy

The basis of competition

If your in business then there is a good chance you have competitors. Having a basic understanding of how you are competing with them can improve the bottom line immensely. The bright minds at Harvard University c/- Michael Porter have turned their attention to this back in the 1980’s.  Essentially in comes to to how… Continue reading The basis of competition