Brisbane website, Marketing, Strategy, Website

Consumer decision making process

It takes a long time for a prospect to actually make the decision to buy a product or service. There are several processes they go through, and at each step there is a funnelling, or more correctly a loss, of prospects. This is called the consumer decision making process. If you understand your customer you… Continue reading Consumer decision making process

Business solutions, Marketing, Strategy

3 things you need to succeed in business

There are only 3 things you need to succeed in business. 1. A product or service 2. A market ie customers 3. A way to reach customers  First up you need a product and that someone wants (and is willing to pay for). Steve Blank calls this the product-market fit and its pretty much Startup… Continue reading 3 things you need to succeed in business

Marketing, Website

Shopfronts for the 21st Century

  We are well into the 21st century now and many things have changed. One of those is the good old shop front. Once the principle way of telling people about your business, it wasn't uncommon for shop fronts to be considerably larger than the actually business, as is the case for this little west… Continue reading Shopfronts for the 21st Century

Marketing, Website

Not Happy Jan! Remembering the Yellow Pages

Hands up if you remember this ad? Can you believe this was published in the early 2000's. While probably most of us still have the yellow pages lying around,  when was the last time you actually used it? You see its all about convenience and a web search can reveal so much more that a… Continue reading Not Happy Jan! Remembering the Yellow Pages

Marketing, NBN, Website

Get your business on the High Street

  Time was that if your business wasn't on the 'High St.' you didn't get a lot of customers. I suppose this was because back in the day, passing trade in a busy shopping location was the way to attract customers with an impressive shopfront. These days with everyone looking online for where to shop,… Continue reading Get your business on the High Street

Marketing

The other 5P’s, your “marketing mix”

Probably you have heard the phrase "Proper Planning Prevents (Piss) Poor Performance". In the marketing world we talk about another 5 P's, that make up the marketing mix. Understanding these at a conscious level can really help when it comes to thinking about your advertising, where to put your effort and of course your website. So… Continue reading The other 5P’s, your “marketing mix”