It takes a long time for a prospect to actually make the decision to buy a product or service. There are several processes they go through, and at each step there is a funnelling, or more correctly a loss, of prospects. This is called the consumer decision making process. If you understand your customer you… Continue reading Consumer decision making process
Mark Zuckerberg has recently fronted a senate comitee in the US to explain the use of personalised data by a third party organisation. While probably this is more of a direct concern to personal users than businesses, it certainly highlights the important of data security and who your sharing it with. Users of dropbox, google drive… Continue reading Data Security is in the news…again
We are well into the 21st century now and many things have changed. One of those is the good old shop front. Once the principle way of telling people about your business, it wasn't uncommon for shop fronts to be considerably larger than the actually business, as is the case for this little west… Continue reading Shopfronts for the 21st Century
Hands up if you remember this ad? Can you believe this was published in the early 2000's. While probably most of us still have the yellow pages lying around, when was the last time you actually used it? You see its all about convenience and a web search can reveal so much more that a… Continue reading Not Happy Jan! Remembering the Yellow Pages
Hooray the NBN is finally here, After years of sitting 4km from the exchange on the end of some suspect copper (and very slow ADSL to prove it) we finally have the NBN. Its not the almost unfundable fibre to the premises or even to the node instead the much derided HFC. HFC is hybrid… Continue reading Ready, Set errr…go, maybe? NBN goes live in Mansfield, Brisbane
Time was that if your business wasn't on the 'High St.' you didn't get a lot of customers. I suppose this was because back in the day, passing trade in a busy shopping location was the way to attract customers with an impressive shopfront. These days with everyone looking online for where to shop,… Continue reading Get your business on the High Street
When was your last backup? If you answer is anything longer than an hour ago you probably don't have an effective backup strategy! If you can't remember when you ast did a backup hope to it and do something about it right now. For many a USB thumb drive or external hard drive is the… Continue reading When was your last backup?
Most web design starts with layout images and thinking about what your customer might be looking for and trying to provide that. However there is another regular visitor thats far more important....google! Google decides if your website is going to be on the High St of the internet or in a backwater village somewhere. If… Continue reading Your websites most important visitor is not a person